Membership Retention
 

Retention


Recruiting new members is important for ensuring the health of a Lions club.  However, identifying prospects, inviting them to join and inducting them into a club are only the beginning.  For the long-term vitality of a club, Lions must also focus on retaining members. Statistics show that 50% of new members drop out of Lions within the first three years. That’s an astounding number. The good news is that the reasons why members resign are known. Research has shown there are a few primary reasons. Understanding these reasons and knowing effective methods for preventing these drops can help a club retain the members it worked so hard to recruit. That’s why all this information was created  – to squarely address retention challenges and offer smart strategies and solutions.  


PDG ‘Bernie’ Braegelmann

GLT Team

“Retention”

E: bernxie@aol.com

Click on any blue link for more information.

Club Retention Chairperson’s Guide

“How Are Your Ratings?” is an outstanding annual evaluation tool for clubs. its

comprehensive nature allows a variety of potential problems to be uncovered and addressed.


Making Your Members Lions

There’s more to being a Lion that simply being inducted into a club. That puts your

name on the membership roster, which is an important first step, but that doesn’t

automatically make someone a Lion. Becoming a Lion involves developing a vested

interest in the club and, in turn, feeling like an important part of the club.

Developing that vested interest in the club takes time and the active involvement of the

members’ sponsor, the club leadership and the entire membership.

It is essentially a three-step process of  lNDUCT, ORIENT and INVOLVE.


INDUCT: The first step is a meaningful induction ceremony. Holding a meaningful

induction ceremony helps the new member feel that membership in the club is important

and valued. Induct new members promptly and be sure your ceremony is special.


ORIENT: Next, new members need to thoroughly understand what it means to be a

Lion. Brief them on the responsibilities and benefits of membership, club projects and

goals, the association as a whole, etc. Give new members ample opportunities to ask

questions and provide them with printed resource materials they can keep on hand as a

reference.

(It is always a good idea to refer them to the Lions Clubs International official Website for helpful background information.)


INVOLVE: The last step is to involve them in the club. There are several ways to

involve your members. Members need to be involved is on a social level with the other

members of your club. Make sure that your current members are friendly and

welcoming to new members and ask that the sponsor help facilitate members’ entry into

the club. identify the new members’ skills and interests and assign responsibilities to

him/her that make the best use of his/her specific talents.

Effectively guiding new members through these steps will help them make the transition

from new recruit to active Lion. However, your job doesn’t end there. Lions - both new

and long-standing - need nurture and care throughout their tenure. Keep kindling their

vested interest and involvement in your” club by continually showing them that you care

about their welfare and satisfaction with being a Lion. The result? A club filled with

active, satisfied members dedicated to serving your community and interested in

sharing their positive experience with potential new members.


Learn More! Meaningful New Member Inductions (ME-22) contains all the

information needed to plan an appropriate induction ceremony. The Orientation

Guide (ME-13) and Orientation Refresher Series (ME-13b-f) are perfect for helping

your members, both new and old, gain essential knowledge about Lions Clubs

International.


ABC’s of Retention